VRACO was founded in 1975 by Ibrahim Vraco, who decided to start his own local business in metal and roof construction with a vision to empower the region’s workforce through its skilled know-how in metalwork.
His son, Mirsad Vraco, who was involved in his father’s company from an early age, had a vast understanding of the different materials, detailed knowledge of metals as well as the entire production process.
In 1989, drawing from his father’s legacy, Mirsad launched a new company with a modernized take on production. Emina Vraco, Mirsad’s daughter, spent her childhood in Sweden, where she was profoundly influenced by the Nordic sense of style and Sweden’s active use and promotion of regional natural resources while respecting and protecting the environment.
She joined the company with the goal to make VRACO a design-led enterprise, combining outstanding craftsmanship with timeless aesthetics. Her experience at the Swedish Chamber of Commerce, where she was in charge of the Design and Furniture department, gave her the opportunity to work closely with production facilities and furniture professionals across Bosnia and Herzegovina to come up with exceptional designs with impeccable quality. While collaborating up close with exceptional Bosnian artisans, from stonemasons to woodcarvers she set out to make her mark with a clear vision: merge Bosnia and Herzegovina’s long tradition in furniture making with elevated contemporary aesthetics.
Together Mirsad and Emina decided to add to VRACO’s legacy by creating the STUDIO VRACO brand, a collection of contemporary home interior design pieces born out of the merging of natural materials, from metal to minerals and wood, with a passion for Bosnia’s craftsmanship traditions.